Maye Musk reposted one of these to her own audience. I shot and cut most of what follows. The rest I made with a small crew, or stood in front of the camera for. None of it went through an agency.
Tesla Takeover Europe 2026, the largest Tesla event in Europe. I moderated the humanoid robotics and autonomous driving session with Emily Kate Genatowski, on my own. Most marketers hand this part to somebody else. The full recording is here, so watch two minutes of it.
We interviewed her in Lisbon and made a short film about her children. She reshared it organically to her global audience. There is no stronger signal for a piece of content than the subject choosing to publish it themselves. With the von Holzhausen film it pulled hundreds of thousands of views.
Franz von Holzhausen on vehicle safety, and on how Tesla’s safety features save lives. We filmed at the Tesla Diner in Los Angeles and cut it for vertical. Getting somebody like this to sit down and talk plainly is the part most briefs never solve. This one did.
“Nice to meet you, I am Daniel.” Written, shot, performed and cut by me, in under 60 seconds. If you want to know how I would handle your brand, look at how I handled mine.
One of four student speakers at Student Talks 2026: Shaping the AI Era, an event WU ran across three master’s programmes with EY and Bitpanda behind it. My talk drew on the 24 interviews behind my thesis. A panel with industry guests from EY, Bitpanda and WU’s AI Competence Center followed.
HPE, 42 Vienna and AI:AT Factory on camera at Lumos, where I also co-organised Zero One, a super-compute hackathon. Sponsors give you their time once, so the films had to be right the first time. I produced and edited all of them.
Family Business Day, a two-day event for 150 to 200 participants. I developed the concept independently and produced, shot and edited 10+ short films for it, working alongside the bank’s multimedia manager and an external expert. A private bank was the first place that trusted me with a camera. That was 2019, and it is where the professional work starts.
I was the whole social team for the event. Bilingual community announcements, recap content, promotional graphics, voiceover scripts, influencer interviews on site, and sponsor deliverables for 3Wliners with the scripting included. Two days, one person, two languages.
I wrote it, and it went into every Tesla service centre in Austria. The same subject runs through my master’s thesis and my talk at Student Talks 2026. I do not just post about a topic, I learn it properly first.